Understanding a Sales Funnel for your Fitness Business
In this post we look at what a Sales Funnel is and how it can help your Fitness Business
If you’re like most fitness business owners, you’ve probably Googled, YouTubed, and Facebooked your way through the Internet to find the best ways to promote yourself. There’s a lot of information out there and chances are, during your journey, you may have come across a little thing called a ‘Sales Funnel’.
So, what the heck is a Sales Funnel?
Well, you may not be aware of it, but if you already have customers, you already have a sales funnel. Becoming aware of your sales funnel and understanding it, will greatly improve your ability to convert potential customers into paying members.
In its simplest form, a sales funnel is the path your potential customers take to become members of your fitness business. If you think about it as an actual ‘funnel’, where all of your potential customers enter at the top, the base of the funnel represents a new paying customer.
The journey through the funnel is where you come in, you have the influence over how many people reach the base of your sales funnel and become members of your fitness business.
If we break our sales funnel into 4 manageable parts, it makes it easier for us to understand how we can influence a customers journey.
This is where people start to enter your sales funnel, its when people become aware of your fitness business. This may be through word-of-mouth, Google searches, an advert, social media, or simply walking past your fitness business and seeing what you do.
Remember, if people aren’t aware of you, their not going to start their journey to your front door. To build awareness, you need to think about local advertising to drive online traffic to your website or Facebook page. Using social media, for example, Facebook Ads is a cost-effective way to start, and guide, potential clients through your sales funnel.
Top tip: To understand how your sales funnel is performing you can use Google Analytics to see how many people have visited your website.
Okay, you’ve got their attention, this is where a potential customer starts looking at various pages of your website, likes your Facebook page, or gives you a call for more information.
This is where you need to ensure your website is up-to-date with all your current classes, your Facebook page should give a good visual snapshot of what to expect, and you need to be ready to answer any questions that a potential customer may have.
Top tip: Link your Facebook page and website to your online booking system to show all of your latest classes, availability, membership rates, and prices. Give your customers an easy and accessible way to sign up and move to the next part of their journey.
Almost there… this is where a potential customer will walk through your doors and actually visit your fitness business for the first time. This is where they will get their first impression of you and test-drive what you have to offer.
This is a great time for you to introduce yourself, and for you to introduce them to other clients. Make them feel comfortable, and remember to build their customer experience from day one.
Top tip: Use your online booking system to automatically notify you of any new clients that will be turning up. You can also use your booking system to automatically provide a new client with a free taster class or membership.
Hold your nerve, this is it, this is what you’ve been waiting for… this is the part of the sales funnel where potential clients have visited you have been introduced to your community, they have tried one of your classes and are now weighing up their options. If all goes well, you’ve got yourself a new member!
Top tip: Use your online booking system to collect your new client’s information, this will enable your booking system to automatically reengage with clients to improve customer retention.
Want to grow your business?
Let GO Retrieve help you…
Custom Branded Mobile App
Promote your brand with your very own custom-branded mobile app available for IOS and Android. A great way to keep your brand in front of your clients, allowing them to book and pay for all your classes, appointments and workshops.
Engage and re-engage
Send automated and targeted push notifications to remind your clients of upcoming classes and events. Automatically re-engage with clients that have stopped booking with personalised “we miss you” messages, and automatically send ‘Happy Birthday’ messages with a free class if you’re feeling generous.
Online booking and secure payments for your classes, appointments, and workshops any time of the day or night, purchase automatically recurring memberships, single and multiple class passes.
Keep your classes full
With online booking and real-time scheduling, your clients can book your classes on the go, and when a class becomes full they can add themselves to your class waiting list, which automatically notifies clients when a space becomes available.
Online bookings allows you to keep track of all your income and receipts, run multiple reports, and see exactly how your business is performing.
Staff Check-in app
Provide your staff with their own check-in registers, giving them instant access to the clients attending their classes with access to clients emergency contact details and health information.