Okay, you’ve got their attention, this is where a potential customer starts looking at various pages of your website, likes your Facebook page, or gives you a call for more information.
This is where you need to ensure your website is up-to-date with all your current classes, your Facebook page should give a good visual snapshot of what to expect, and you need to be ready to answer any questions that a potential customer may have.
Top tip: Link your Facebook page and website to your online booking system to show all of your latest classes, availability, membership rates, and prices. Give your customers an easy and accessible way to sign up and move to the next part of their journey.
Almost there… this is where a potential customer will walk through your doors and actually visit your fitness business for the first time. This is where they will get their first impression of you and test-drive what you have to offer.
This is a great time for you to introduce yourself, and for you to introduce them to other clients. Make them feel comfortable, and remember to build their customer experience from day one.
Top tip: Use your online booking system to automatically notify you of any new clients that will be turning up. You can also use your booking system to automatically provide a new client with a free taster class or membership.
Hold your nerve, this is it, this is what you’ve been waiting for… this is the part of the sales funnel where potential clients have visited you have been introduced to your community, they have tried one of your classes and are now weighing up their options. If all goes well, you’ve got yourself a new member!
Top tip: Use your online booking system to collect your new client’s information, this will enable your booking system to automatically reengage with clients to improve customer retention.