Turning new faces into lifetime customers, growing your Fitness Studio

How to make the most of the January rush for a successful 2020…

5 ways to prepare your fitness studio for the January rush

Wow, if you blinked you may have missed it, but we hope you all had a fantastic Christmas! And are now looking forward to a happy, healthy, and prosperous New Year!!

You’ve probably already noticed an influx of new enquiries and new clients. The January rush is here! But don’t get too complacent, we all know how all good intentions can fade into a distant memory. To keep those new faces interested, and to convert them to long-term clients you need to pull out all the stops… welcome them into your community with open arms, make them feel special, and make your workouts fun!

Let us take care of all the boring stuff for you, you just concentrate on keeping your clients happy! And when it comes to keeping happy, don’t forget about you and your staff… a happy Fitness Studio is a successful Fitness Studio 🙂

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Here are just a few tips to help you through these busy months…

Make ’em feel the love

A sudden upturn in new faces is exciting, there’s nothing better than the hustle and bustle of a lively class. But don’t forget, these new faces need to be welcomed into your community. Now we all like to feel special, and one easy way to do that is to welcome your new customers by their name. Use your GO Retrieve dashboard to identify new clients and when they’re attending their first class. Greet them as they enter your Fitness Studio and introduce them to other members. And for that extra satisfaction, give them a shout out in the middle of a class, especially when they’re crushing it!

Knowledge is power

This is a bold step for many of your new clients, and for those that are relatively new to exercise, it is often a scary one. Remember, if they are new to exercise they’ll be a little nervous, some may be recovering from injuries, others may be on medication. Take time to check your class register before every class. Your register will highlight any health issues and will give you instant access to the clients emergency contact details. Form a plan with your staff to discuss any medical conditions with your clients and to make them aware that you understand.

Make it easy

Booking and purchasing your services is already super easy, but is there anything you can do to make it even easier? Well, yes, if you have multiple memberships and a range of different price groups it can sometimes seem a little overwhelming. To make buying easy, declutter any old prices, brush up your memberships, and check your layout. You can now drag and drop your price packages and memberships to create your perfect layout.

Keep in contact

If they haven’t already done so, get them to download your custom branded App. This is an extremely powerful marketing tool that keeps you in front of your customers. Set your automated reminders, and configure your ‘we miss you messages’ for when clients stop booking. Use your branded Push Notifications to promote new classes, challenges and events. Using your custom branded App to its full potential, is a real game changer!

Keep on growing

With all the hustle and bustle it’s often easy to forget that you need to keep an eye on growing your Fitness Studio. It’s all too easy to get lost in the moment and forget about the future. Remember, as we said, all good intentions and New Year’s resolutions can quickly become a distant memory. And whilst you’re doing your best to convert these new faces to new clients, don’t forget to keep advertising. Keep your name out there and keep a steady flow of people coming through your doors, and above all, make sure you’re advertising to the right type of customer. HOW?…. Use your Facebook Pixel with GO Retrieve to make every penny count.

If you would like to find out how GO Retrieve can take the stress out of your day, give us a call on 01803 364040, or request a callback.


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Custom Branded Mobile App
Promote your brand with your very own custom-branded mobile app available for IOS and Android. A great way to keep your brand in front of your clients, allowing them to book and pay for all your classes, appointments and workshops.

Engage and re-engage
Send automated and targeted push notifications to remind your clients of upcoming classes and events. Re-engage with clients that have stopped booking with personalised “we miss you” messages. And automatically send ‘Happy Birthday’ messages with a free class if you’re feeling generous.

Secure Payments
Online booking and secure payments for your classes, appointments, and workshops any time of the day or night. Create recurring memberships, single and multiple class passes with added incentives.

Keep your classes full
With online booking and real-time scheduling, your clients can book your classes on the go. And when a class becomes full they can add themselves to your class waiting list. Automatically send Push Notifications when a space becomes available.

Recurring Payments
Create unlimited bespoke memberships with class and appointment flexibility. Automatically create recurring payment collections with a click of a button.

Staff Check-in app
Provide your staff with their own check-in registers, giving them instant access to client details. View emergency contact details, health information and more.