So, how do you fill your classes using Push Notifications?
Composing your Push Notification
Short and to the point, Push Notifications are often all you need to keep your classes buzzing. We all know how busy our members are, so a short punchy message is a great way to capture their attention.
When creating your messages be consistent. Find a voice for your fitness studio, a voice that captures the attention of your members and your brand. You may want to be fun, witty, empathetic, reassuring, professional, or a mixture of all. And remember, you can add a little more life to your Push Notifications with an emoji or two 🙂
Targeting your Audience
Who you send your Push Notifications to is just as important as the content. You can use your Push Notifications to build member confidence by sending personalised messages. These personalised messages are a great way to connect with individuals that may need more of your time, or with members that you’d like to see more often.
You can also send Push Notifications to a selected class, targeting all members of a particular class with a single notification. This is a great way to build momentum around a group, and to incentives, members to “bring a friend” if a class has space. It’s also a quick and easy way to instantly alert members to any class cancellations.
For general messages… where you may want to promote an event, motivate your members, or fill a few empty spaces… you’ll want to use the ‘send to all’ Push Notifications. Used correctly, these Push Notifications will help keep your classes bustling…… ‘hurry, only 2 spaces remaining!’.
Keeping in front of your members is key to promoting your brand, but remember to not overdo it. You don’t want to come across as spammy. In addition to your direct messages, you also need to be aware that your custom branded App is already auto engaging with your members. These auto engagements include class reminders, waiting list notifications, and automated re-engagement messages.
Find out how you can grow with GO Retrieve
If you’d like to find out how Push Notifications can help your business to grow, call a member of our team on 01803 364040, or request a callback.