The best marketing engagement channel for your Fitness Studio
Where you should focus your time…
When we want to market direct to our members, we often think; email, SMS, and Push Notifications. But what results should you expect from these channels and where should you focus your time?
Each channel has its own Pro’s and Con’s, but when it comes to engaging with your fitness studio members, think push notifications…
Whilst emails are a great way to communicate long content, they do have a low open rate. According to email marketing platform MailChimp, the average open rate for the Health and Fitness Industry is around 21.48%. And the average click rate is only 2.69%.
In contrast to this, SMS has an open rate of around 90%, which is the same as Push Notifications. However, in comparison to Push Notifications, SMS has… a higher cost, can be seen as spam, has a lower engagement rate, a higher opt-out rate, and is not visually pleasing.
So, how do you fill your classes using Push Notifications?
Composing your Push Notification
Short and to the point, Push Notifications are often all you need to keep your classes buzzing. We all know how busy our members are, so a short punchy message is a great way to capture their attention.
When creating your messages be consistent. Find a voice for your fitness studio, a voice that captures the attention of your members and your brand. You may want to be fun, witty, empathetic, reassuring, professional, or a mixture of all. And remember, you can add a little more life to your Push Notifications with an emoji or two 🙂
Targeting your Audience
Who you send your Push Notifications to is just as important as the content. You can use your Push Notifications to build member confidence by sending personalised messages. These personalised messages are a great way to connect with individuals that may need more of your time, or with members that you’d like to see more often.
You can also send Push Notifications to a selected class, targeting all members of a particular class with a single notification. This is a great way to build momentum around a group, and to incentives, members to “bring a friend” if a class has space. It’s also a quick and easy way to instantly alert members to any class cancellations.
For general messages… where you may want to promote an event, motivate your members, or fill a few empty spaces… you’ll want to use the ‘send to all’ Push Notifications. Used correctly, these Push Notifications will help keep your classes bustling…… ‘hurry, only 2 spaces remaining!’.
Keeping in front of your members is key to promoting your brand, but remember to not overdo it. You don’t want to come across as spammy. In addition to your direct messages, you also need to be aware that your custom branded App is already auto engaging with your members. These auto engagements include class reminders, waiting list notifications, and automated re-engagement messages.
Find out how you can grow with GO Retrieve
If you’d like to find out how Push Notifications can help your business to grow, call a member of our team on 01803 364040, or request a callback.
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Grow your business with GO Retrieve
Let GO Retrieve help you…
Custom Branded Mobile App
Promote your brand with your very own custom-branded mobile app available for IOS and Android. A great way to keep your brand in front of your clients, allowing them to book and pay for all your classes, appointments and workshops.
Engage and re-engage
Send automated and targeted push notifications to remind your clients of upcoming classes and events. Re-engage with clients that have stopped booking with personalised “we miss you” messages. And automatically send ‘Happy Birthday’ messages with a free class if you’re feeling generous.
Online booking and secure payments for your classes, appointments, and workshops any time of the day or night. Create recurring memberships, single and multiple class passes with added incentives.
Keep your classes full
With online booking and real-time scheduling, your clients can book your classes on the go. And when a class becomes full they can add themselves to your class waiting list. Automatically send Push Notifications when a space becomes available.
Create unlimited bespoke memberships with class and appointment flexibility. Automatically create recurring payment collections with a click of a button.
Staff Check-in app
Provide your staff with their own check-in registers, giving them instant access to client details. View emergency contact details, health information and more.