Encourage repeat visits
The key to establishing a long term client is to create a habit of visiting your Fitness Studio. Encouraging clients to attend classes at regular intervals. You can do this by offering free taster classes.
A free taster class is a great way for new clients to try your classes and experience your community. For you, a taster class gives you the opportunity to meet new clients face to face.
Using GO Retrieve, set all new signups to automatically receive a free taster class. You will be instantly notified of all new signups. You can also use your dashboard to see when a new client will be attending their first class.
To reinforce the habit of visiting your Fitness Studio, you can also use ‘one-time’ promo offers. Provide new clients with a package of classes at a discounted rate. The new package should provide clients with 3 or more classes to complete the habit cycle. You can create ‘one-time’ offers through your pricing pages.
If your Fitness Studio offers a range of classes you may want to offer more than one free taster class. When it comes to trying lots of classes, you may want to think about providing a free taster membership.
You can do this through GO Retrieve. Simply select the membership that you would like to offer and set the number of days you would like to offer it for.
This will automatically provide all new clients with a free membership from the moment they sign up. New clients can then use their membership to try all your classes over a set number of days.
Set expiry dates
Intro offers are all about creating momentum, so its important to get new clients up and running from day one.
Set your intro offers to last 7 to 14-days from sign-up. You don’t want them hanging on to your offers… the more time that passes, the less likely they are to visit your fitness studio.
Promote, promote, promote
The idea of your Intro offer is to get your fitness studio bustling. Take the time to promote your Intro offers via your social media pages. Post pictures and videos to grab their attention and show what you have to offer. Provide easy to follow links so they can instantly signup whilst you’ve got their interest.
Your promotions are instant with GO Retrieve, meaning they can start using their offers from the moment they sign up. For the best results, make sure you’re advertising to the right people. You can do this using GO Retrieve and your Facebook Pixel.
The best part of Inro offers isn’t giving away a free class, it’s securing a long-term client. So, don’t forget to take the time to speak with your new clients, build rapport, and make them feel a part of your community.
Keep in direct contact with them through targeted and automated push notifications. Show them how to download your custom branded App from Google Play or the App Store, and keep in front of them.
Need help creating your intro offers?
If you’d like to find out how GO Retrieve can automatically manage your Into offers call us on 01803 364040, or request a callback.