Creating your Audience
When it comes to creating your audience you need to be hyper-focused to avoid any overspending. Avoid falling into the trap of trying to appeal to everyone, this will not only eat away at your budget quicker than you care to imagine, but it will also waste your time and all the effort you’ve put into creating your Ad.
When it comes to creating your audience think about your existing customers, think about their likes, dislikes, age, gender, location, hobbies, relationships, income etc. OR, think GO Retrieve and your Facebook Pixel, as this will help you to not only target people who have already shown an interest in you, i.e. people who have viewed your Timetable, it also enables you to create a whole new lookalike audience. Creating a new lookalike audience allows you to target potential customers that share the same interests as your existing customers, which allows Facebook to show your Ad’s to people who are more likely to convert to paying customers.
To use your Facebook Pixel with GO Retrieve just click here. Now that you have your Facebook Pixel installed you can start focusing on those potential customers who have already shown an interest in you, turning a warm lead into a hot customer!
What is the Facebook pixel? The Facebook pixel is a small snippet of code that can be added to your GO Retrieve booking system to track customer activity. When someone views your timetable, the Facebook pixel is triggered and reports this information back to you. Your unique Facebook Pixel data enables you to track the results of your Facebook ads—and target those customers with customised ads.