You already have an amazing community that enables you to maintain your fitness business, but what is it that gels your community together? What keeps people coming back time and time again… yes we all know it’s your amazing personality, but it’s also a habit. Visiting your fitness studio, working out with you, having fun, and seeing results, becomes a fitness habit.
Keeping good habits
So, why do some of your clients keep good habits and others don’t? Well, according to James Clear, author of ‘Atomic Habits’, it all comes down to starting with incredibly small habits, ones that are easy to achieve and build upon.
Whilst you may not know it, you’re probably already doing this, you didn’t hit 50 press ups the moment you started your fitness journey, and you didn’t open your fitness studio before getting any clients. You took small steps over a period of time to get where you are today. The same process is what makes one type of person stay with you over another.
Keeping new clients
So what can we do to keep those new faces from becoming unknown faces? The answer is to make it easy, to provide a no barrier entry to the world of healthy living… a no barrier entry to your fitness studio.
You can do this through a combination of incentives to get them through your door… taster classes and introductory offers removes that first barrier to entry. Following this you can also provide ‘beginner’ classes to help new members feel comfortable, after all how many times have you heard them say “I wish I had done it sooner”, or “I thought I needed to get fit before joining!”. In the early stages it is better to focus on ensuring clients don’t miss their workouts, and form a fitness habit based on your fitness studio, rather than focusing on seeing immediate results. The habit of attending their workout regularly will inevitably lead to good results.
Breaking down these barriers helps new clients to achieve micro goals, enabling them to start building strong fitness habits. Before you know it they’ll have formed the habit of visiting your fitness studio and will be keen to push themselves further than they ever thought possible.
Call 01803 364040 to find out how GO Retrieve can help you automate taster classes and new member incentives. And how your custom branded mobile App can motivate your customers to keep coming back!