It’s not all sunshine and rainbows
Building a new business is fun and exciting, but there are always a few bumps along the way. Having identified his ideal client, created a name, brand, and marketing material, we asked Tom if there were any ups and downs that he would like to share.
“There are a lot of ups with Lazy Bones Fitness, especially when you see people coming out of their shells and enjoying exercise. We also have a great social life outside of our classes, with our Lazy Bones Family, where we get together and have a few drinks and cocktails and build long term friendships.”
“The downs, well I’d have to say, even though I had identified my ideal client, when I first started I offered lots of different classes, which catered for a wide range of people. It wasn’t until I stripped everything back to our core beliefs that we then started to grow. We now focus everything we do around our FUNdamentals classes, which provides easy access to getting active in a fun and enjoyable way.”
Sometimes if you’re finding that you’re stagnating, your classes are a little thin on the ground, or you’re just not getting the right type of clients, it’s good to have a rethink. This can often be a little difficult, but ultimately will help you to move forward.
Tom now runs all of his classes based on his FUNdamentals, with low impact Aqua classes, Pads, Yoga, and Lazy Pilates – which, by the way, is held in a tipi, how cool is that 🙂
Along with understanding the type of classes he needs to offer, Tom also recognises the importance of the people around him. Lazy Bones Fitness doesn’t have any trainers, they have ‘motivators’, a team of dedicated fitness professionals with the same core values.
“We have an amazing team who really understands our clients, none of us is intimidating, we are just normal people wanting to help others to get active.”