“When I think about it, my business grew really, really fast, most of my clients were hairdressers, beauticians and nail technicians, and they love to talk. When they start seeing results, they start telling their clients, and this word of mouth is how we grew so quickly. Even today, I make sure my business cards are in the top beauty salons in the Bay, I make sure that at least one of those beauticians is training with me, and I make sure that all of my customers have our GO Retrieve booking App on their phones, which is professionally designed around my brand. GO Retrieve has made it incredibly easy for my clients to book and pay for all of their classes, it removes any barriers and takes away the anxiety that surrounds a phone call. And I can keep in direct contact with everybody through push notifications.
As I grew I could see our own community was evolving and after 15 months of training in the parks, I managed to secure an indoor location at the local squash club. This enabled me to add more classes, and whilst I’d love to say everything went smoothly, I did introduce a range of classes that didn’t quite work. They weren’t the right fit for our community and as hard as it is, you just have to accept that if it’s not working, you have to change it. You need to learn from your mistakes early, you can’t take it personally, you just have to understand why it didn’t work and then change it.
After about a year at the squash club my current location at the local Tennis Club in Torquay became available, I plucked up the courage to pick up the phone and can honestly say I love it here. We have our own studio and outdoor training area in a beautiful location. I’ve really made it my own, we’ve re-painted the studio, replaced the flooring, added mirrors, new equipment, and created our own massage room.”
Understanding your niche and empathising with your clients are the key steps to building a strong business and community following. Sinead is keen to keep this as the backbone of her business, so much so that she is only recruiting clients that have trained with her and have experienced what it takes to change your mindset.