Here are a few things that you should consider when looking at your brand
The first impression: Take a moment to think about your brand as a whole, what message are you trying to get across to your customers, what is your brand promise. Are you looking at helping clients off the couch and into exercise, or are you looking to attract clients that need help to reach another goal? Be clear and consistent with your message as this will help you speak directly to your clients through your marketing material. Whilst we are on the subject of ‘speaking’, think about your tone, are you laid back, funny, corporate or hardcore, the way you communicate will ultimately engage with different people.
Where are you positioned: Let’s talk ‘positioning’. You started your business with a dream, a goal, a desire to help people. This dream may have been challenged on many occasions, but you have stuck with it, you have dug your heels in and you are here to stay… but where is ‘here’? As you develop your business you will naturally attract different types of clients, this will be down to the services that you offer, your location and price. Finding your position in the market will help you to determine your ideal client, build your community, and identify your competition.
Looking good: Does your logo represent your brand message, tone, and market position? Does it represent your business in the right way, is your logo clear and easy to read, and does it look the same online as it does on your branded merchandise? It is important that your logo is easily recognisable, it is also important to carry across any colours that you use within your logo to everything that you do. Use your colours to emphasise your brand on your website, social media, merchandise, and in your physical surroundings… be consistent across all types of medium.