7 ways you can keep your fitness business in front of your customers
In this post we look at how you can free your time and increase your customer retention
Building long term clients is one of the key attributes to owning a successful fitness business, after all, without your clients you don’t really have a business… so let’s make sure we keep them.
As a fitness business owner, keeping your clients engaged is the key to long term happiness, which involves a high degree of focus on your part. It’s important to note that we are only engaged whilst we are evolving, so keeping your classes fun, challenging, and varied, is a must to avoid any type of stagnation.
We all enjoy having fun, and yes I know, when clients are half dead and dripping in sweat it may not look like they’re having fun, but they are, and it’s all part of building team spirit and a sense of community. And it goes without saying that your classes need to be challenging and varied to ensure clients avoid any type of physical plato, but what else keeps them coming back?
Well, pat yourself on the back, because it’s YOU. You give your clients the attention they need, you are the glue that holds your community together, your smiling face and witty remarks everytime they enter your studio. But what happens when they leave, when they finish your class and head home, what happens if they start looking at alternative fitness studios… Whoa, I’m going to stop there, I’m already feeling a cold bead of sweat.
With the amount of competition available to your clients, you need to keep your fitnes business in their minds as often as possible, and you need to make them feel just as special outside of class as they do inside. Luckily this doesn’t have to be yet another thing that you have to dedicate additional time on, heck (is that too American?) you can just use automation and your very own Custom Branded App by GO Retrieve…
7 ways to save time and keep connected with your customers
1. Branded App
Did you know that according to Ofcom, an average UK adult checks their mobile screen every 12 minutes of the waking day. So what better way to keep your fitness business in front of your clients than with your very own Custom Branded Mobile App. This not only puts your brand in front of your clients every time they open their phone, but it allows you to grab their attention whenever you need to.
2. Class Reminders
Your fitness business is full of busy clients who live busy lives, and whilst we may not want to admit it, their next fitness class may not be at the forefront of their minds. To help your clients to never forget, you can send branded automated Push Notification class reminders direct to their phones an hour or two before the class starts.
3. Class Waiting Lists
Having a full fitness class is one of the greatest feelings in the world, but then there’s nothing worse than turning up only to find a few empty spaces grrrrr!! Fear not my entrepreneurial fitness guru, we have you covered. Your Custom Branded Mobile App by GO Retrieve automatically manages any class cancellations, sending automated Push Notifications to anyone on your class waiting list when space becomes available.
4. Instant Cancellation Notifications
When you need to cancel a fitness class, the last thing you want to be doing is scrambling around looking to see who is booked in, and then cross-referencing their names with the names in your phone to let them know that the class has been cancelled… I know I’ll post it on Facebook, they’ll see it, won’t they? Forget all that running around, with GO Retrieve you can select and cancel a class within a few clicks, your Custom Branded Mobile App will then automatically send your personalised cancellation message to all class members – simple 🙂
5. Personalised Notifications
Sending a personalised message to an individual client, promoting an event, or just sharing the love couldn’t be easier. Simply select their name from your GO Retrieve Admin panel, type your message and hit send. Within seconds a fully branded Push Notification will land on your client’s phone… keeping your fitness business at the front of their minds.
6. Birthday Notifications
Never forget their birthdays again, with your Custom Branded App by GO Retrieve your customers can receive an automated personalized birthday message on their special day, and if you’re feeling really generous, you can even attach a free class pass.
7. Automatic Re-engagement
It’s often difficult to notice when a client has missed a class or two before it’s too late and they’ve fallen into your competitor’s hands, or worse… the dreaded lazy sofa. But, this can all be avoided before it’s too late. Create your own ‘we miss you’ messages that are automatically sent out a set number of days following their last booking.
Need help with your business?
Let GO Retrieve help you…
Custom Branded Mobile App
Promote your brand with your very own custom-branded mobile app available for IOS and Android. A great way to keep your brand in front of your clients, allowing them to book and pay for all your classes, appointments and workshops.
Engage and re-engage
Send automated and targeted push notifications to remind your clients of upcoming classes and events. Automatically re-engage with clients that have stopped booking with personalised “we miss you” messages, and automatically send ‘Happy Birthday’ messages with a free class if you’re feeling generous.
Online booking and secure payments for your classes, appointments, and workshops any time of the day or night, purchase automatically recurring memberships, single and multiple class passes.
Keep your classes full
With real-time scheduling, your clients can book your classes on the go, and when a class becomes full they can add themselves to your class waiting list, which automatically notifies clients when a space becomes available.
Online bookings allows you to keep track of all your income and receipts, run multiple reports, and see exactly how your business is performing.
Staff Check-in app
Provide your staff with their own check-in registers, giving them instant access to the clients attending their classes with access to clients emergency contact details and health information.