5 ways to prepare your Fitness Studio for the January rush

Prepare to grow…

5 ways to prepare your fitness studio for the January rush

We’re in the final stretch, the last week before Christmas! The festivities are upon us and attentions have now well and truly turned to Christmas shopping, office parties, and food… oh, so much food!

By now you’ll have set your Christmas hours and will be looking forward to a well-deserved break. And make sure you take that break… your batteries will need to be fully charged and ready to operate on full power for this January’s New Year’s Resolution rush!

This is one of the busiest times of the year for the fitness industry, and you need to be ready…

Did you know that exercise and healthy eating are the most common New Year’s resolutions? In fact, according to the ComRes poll, it dominates our New Years resolutions, hitting the top 4 spots!

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ComRes poll

  1. Exercise more (38%)
  2. Lose weight (33%)
  3. Eat more healthily (30%)
  4. Take a more active approach to health (15%)

So, you need to be prepared for an influx of new faces looking to achieve their goals, and more importantly you need to help turn these new faces into new clients. Here are our top 5 tips on how to keep customers coming back to your fitness studio.

1. Advertise and let them know you exist

Whilst we know that exercise and fitness is high on the resolution agenda, we’re also well aware that there’s plenty of choices out there. You know how good your fitness studio is, but if nobody else knows, you could find yourself a little thin on the ground.

Now is the time to advertise your services, shout about your successes, and promote your business. Use the reach of social media to show off your fitness studio, your community, and the fun you have. Keep your advertising super focused, use your integrated pixel to reach like-minded customers. This will not only make every penny count, but it’ll also keep your studio full of customers you want to work with.

2. Be prepared

You may be working on your own or have your own team, either way, you need to be prepared. Think about your fitness studio, the services you offer, and how you’re different from your competition. Make sure all team members are singing from the same hymn sheet, and with the same voice. Discuss how you will help new members, and what you’ll do to keep them coming back.

You may want to offer a one-time introduction package, a taster class, or even a trial membership to help turn their interest into a passion. All this can be done automatically through your GO Retrieve pricing page. Encourage new members to download your custom branded App, enabling you to send automated reminders and re-engagement notifications.

Use your GO Retrieve reports page to identify your most popular classes, check your prices, and assess your memberships. This is a New Year, make sure to start it as you mean to go on!

3. Engage with new faces

You’ll be seeing a lot of new faces over the coming months and every one of them will be wondering if they’ve made the right choice. Are they going to fit in? Will they feel welcomed? What should they expect…? These are all questions that’ll be running through their minds, and it’s here that a customer is made or lost.

Use your GO Retrieve dashboard to instantly identify new customers, who they are, and when they’ll be attending their first class. Familiarise yourself with their names, ambitions, and any health issues. Remember, first impressions last, make them feel welcome from the very moment they walk through your doors.

4. Retain and grow your business

Now you’ve made some new friends, you’ve got to focus on keeping them. This will take some hard work, dedication and focus… along with your stunning personality!

To make sure nobody slips through the net, make it easy for them to download your custom branded App. Once downloaded you can set your App to automatically engage with anybody who stops booking. Create your own personalised messages and let your App take care of the rest!

5. Keep your loyal members happy

Whilst it’s exciting to see new members walking through your doors, don’t forget those loyal members who have made your fitness studio what it is. They may have classes that they’ve attended for months or even years. Remember, these are the clients that have been with you through thick and thin. To make sure they don’t lose out, use GO Retrieve to promote them to ‘regular’ members and give them extra booking days ahead of everyone else.

Keep your cool

Keep your cool in this January, and let GO Retrieve take the strain, want to try GO Retrieve for free? Call one of the team on 01803 364040 and we’ll have you up and running in no time!


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    Custom Branded Mobile App
    Promote your brand with your very own custom-branded mobile app available for IOS and Android. A great way to keep your brand in front of your clients, allowing them to book and pay for all your classes, appointments and workshops.

    Engage and re-engage
    Send automated and targeted push notifications to remind your clients of upcoming classes and events. Re-engage with clients that have stopped booking with personalised “we miss you” messages. And automatically send ‘Happy Birthday’ messages with a free class if you’re feeling generous.

    Secure Payments
    Online booking and secure payments for your classes, appointments, and workshops any time of the day or night. Create recurring memberships, single and multiple class passes with added incentives.

    Keep your classes full
    With online booking and real-time scheduling, your clients can book your classes on the go. And when a class becomes full they can add themselves to your class waiting list. Automatically send Push Notifications when a space becomes available.

    Recurring Payments
    Create unlimited bespoke memberships with class and appointment flexibility. Automatically create recurring payment collections with a click of a button.

    Staff Check-in app
    Provide your staff with their own check-in registers, giving them instant access to client details. View emergency contact details, health information and more.